Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales)
a proven way to confidently create and deploy marketing funnels that attract qualified leads, increase your impact and ignite your revenue
If you want to generate a sustainable flow of qualified leads for your business, finally figure out how to make online marketing work FOR you, and get a predictable return on your investment (instead of some vague, fuzzy “potential”)
Get Scott Oldford – Leadcraft (Create A Waterfall Effect Of Sales) at the Coursedi
This proven, step-by-step process will END the feast and famine rollercoaster so you can create a successful business, and turn complete strangers into raving fans and loyal customers who are ready to pay top dollar for your products and services.
(Even if you’re an established business owner, don’t have a clue where to start, or you’re new to online marketing without a mailing list)
If you’re serious about increasing your revenue and creating a sustainable model that amplifies your impact, then the next few minutes will be one of the best investments you’ll ever make.
1. Funnel Fundamentals
Your journey starts with the fundamentals behind being able to develop an effective marketing funnel using the SSF Method and the Funnels 2.0 methodology.
The underlying psychological hooks that make your leads WANT to become customers. When you understand what makes humans tick, you can position yourself and what you offer to stand out, giving you a strategic edge.
The 3 different types of leads entering your business relationship, and how to create the ultimate experience for each. Understanding where each of these people are in their relationship with you will ensure they value and trust your expertisegiving you the opportunity to serve them better and prep them to buy.
The tested framework to strategize, plan and develop your funnel that eliminates the guesswork. No more hurling ideas at the wall to see what sticks.
The exact funnel that will work based on your business, and what will work the best based on the LeadCraft funnel methodology. Every business is unique, which is why cookie-cutter, one-size-fits-all approaches don’t work.
A fully developed “funnel map” that allows you to see your entire strategy throughout the entire process of developing your online marketing.
A visual representation of how the funnel shakes out will help you pinpoint any weak areas or missing pieces.
Feedback from our team on your funnel strategy to ensure you do it RIGHT the first timeinstead of revisiting over and overand over.
This module is all about establishing the foundation you need to create a successful funnel, and that’s what I’ll show you how to do.
Next, we’ll dive into
2. Business Secrets
Online marketing and lead generation only work if your business works. Which means you need to spend time ensuring that your business is actually ready for lead generation – something most of the “gurus” don’t even whisper about.
That’s why I’ll share:
How to understand your business model and how it integrates with online marketing for the highest profitability possible. Because if your business isn’t profitable, there’s not much point to being in business.
What it takes to make online Marketing work in a modern world where marketing is seen as douchey, sleazy and slimy. People like to BUY, but they don’t like to be SOLD to.
How to develop a “value ladder” and what you need in place to maximize your revenue and monthly recurring revenue. You’ll know exactly what to deliver at every phase in the funnel process.
The importance of the “right” branding for your online marketing funnel, and how to create a “mood board” for it. First impressions are everythingsomething hugely underestimated by most online entrepreneurs.
How to be productive in actually developing your online marketing funnel and set up for success. You could spend hours writing your funnel componentsor you could follow my tried-and-tested productivity hacks to get them done faster. Which means you can move onto other things.
This module will help you understand the consequences of overlooking some of the most vital components of a successful marketing funnel.
Next, we’ll dive into
3. Conversion Methods
New qualified leads are greatbut totally useless if they don’t turn into paying customers!
The 8 conversion methodsand specifically the one(s) that will work best for your business.
The conversion “stack” strategy that allows you to work backwards in your marketing funnel.
The exact “math” behind your marketing funnel that ensures everything makes sense on paper for your 3 lanes.
Be ready in this module to dive head-first into the deeper pieces of your marketing funnel – you’ll come away with full knowledge how well it will work.
Then, once you’ve got the foundation in place, you need to start attracting people into your funnel.
That’s what’s coming up next
4. Attraction Methods
Did you know the majority of entrepreneurs don’t get their lead magnets right? And, if you’re using the wrong attraction method, everything breaks down and online marketing just won’t work.
That’s why I’ll walk you through:
Uncovering which attraction methods work best for people in the Sidewalk, Slow Lane, Fast Lane stages, and for the unique customer type you have.
Developing the outline for each of your three different lead magnets, which my team of experts will review for you!
This module will reveal why what you’ve been taught so far about creating lead magnets is wrong, and how to create kick-ass opt-ins your people will itch for.
When completed, you’ll have a selection of finished and reviewed lead magnets ready to be finalized and brought online to start attracting leads without ever having to guess if it’ll work.
But a great lead magnet is only half the battle
5. Landing Pages that Convert
Of course, you can have a great lead magnet alreadybut if no one understands what you’re talking about – or you can’t distribute the incredible value you want to share – it’s useless.
Which is why I’ll share:
The fail-proof method of creating high-converting landing pages that you can easily repeat to create new, high-performing landing pages in the future
In this module, you’ll actually use this method to create the landing pages for your 3 lead magnets which will be launch-ready by the end of the module.
Creating landing pages can cost TONS of money and time testing and tweaking to figure out what will get the best results. My method produces high-converting landing pages every time, saving you thousands of dollars and hours of frustration.
6. Content that Sells
Producing content like blog posts, podcasts and videos without a marketing funnel is nearly useless, and an exercise in “why bother?”. But combined, your content + funnel is a powerful machine.
You’ll discover how to effectively use content to power your marketing funnels and secure your position as the trusted authority in the marketplace.
Learn how to create a content hub that will help you continually increase conversions from your website – for free!
Know what core pieces of content to include in your marketing strategy, without having to spend hours and hours every week creating from scratch.
Determine what online content can be used with both organic and paid traffic generation strategies to bring in qualified leads and position you as an authority.
Have the resources available to create amazing videos, audio, infographic and articles that smash conversion records with helpful, step-by-step guidance
You’ll finally start getting traction from all that content you’ve been slaving over creating that – so far – has felt like a giant waste of time. Plus, you’ll learn what pieces to focus on, so you’re not creating free content that won’t get you results.
Of course, online marketing isn’t just about content. It’s really about relationships
7. Email Marketing and Automation
If you’re like most business owners, you know that building relationships isn’t always easy. Done right, email marketing will help build those vital relationships critical to the success of your business.
Here, you’ll learn to use email marketing, automation and technology to nurture your list and plan a relationship-building email sequence that makes them feel valuednot just another name on an email list.
Email marketing can be trickywhich is why I’ll walk you through:
The SIX critical emails essential to the 3 different types of email sequences. Without these, your funnel will crash and burn.
Deploying the easy-to-use technology that will show you precisely what lane someone’s in and ensure your message is exactly what they want to hear at that moment.
The 4 email campaigns you must implement that effortlessly guide people from complete stranger to customer, providing timely and relevant information at each stage and reducing unsubscribes.
Using the 10 “Hollywood story” types in your emails that get your emails opened, engage, entertain, and educate your readers, and direct them to the next step without being pushy or using fear tactics.
Absolutely everything you need to build, retain, engage and profit from every single lead, whether they’re ready to buy nowor 6 months from now.
Every client needs to fully understand how important email marketing is to the survival of their business, and – most importantly – how to do it RIGHT.
Sowhat about paid traffic?
8. Paid Traffic Generation
Simply, paid traffic allows businesses to scale. But it can be tough figuring out which methods to use and how to get the highest return on investment.
How to generate as many leads as you want ON DEMAND, to fuel your business.
How to easily manage online campaigns – without paying crazy outsourcing fees.
How to plan, develop and deploy PROFITABLE online advertising campaigns.
How advanced SSF lane retargeting can generate qualified leads easily, effectively and quickly.
We’ll go deep here, laying down everything you need to use paid traffic to effectively generate leads that turn into immensely valuable customers and clients. And, you’ll have 4 paid campaigns launched by the end of the module!
But before there was paid traffic, organic traffic ruled
9. Organic Traffic Generation
Paid Advertising is great, but you can’t forget about organic traffic generation that draws in leads from other sources.
Here you’ll learn:
How to work with partners and affiliates to drive traffic to your marketing funnels, transforming them into virtually instant profit for your business.
How to harness content marketing and social media to intensify your online marketing engine, driving steady, FREE traffic that generates revenueeven while you sleep (every entrepreneur’s dream).
Partners and affiliates coupled with content gives your marketing funnel the one-two punch it needs to bring you leads, traffic and revenue 24/7!
As a business owner, you need to keep track of what works and what doesn’t, but sometimes it’s hard to know exactly what numbers to pay close attention to.
Don’t worry, I’ve got your back
10. Tracking + Deployment + Analytics
Until now, you’ve been concentrating on the creation and deployment of your marketing funnel – something you’ll do easily with my help (and my awesome team!).
But that’s only the first part of your high-performing funnel. You also need to track and measure your results and monitor your analytics so you know exactly where your leads are coming from, costs, and so on.
I get that this isn’t the most exciting part of marketing funnels for most people. That’s why I’ll guide you through:
The full process of developing and launching your marketing using the SSF and Funnels 2.0 method.
Setting up your funnel tracking so you know exactly where your leads are coming from and which ones cost the least, helping you make the right decisions as a responsible business owner.
Setting up and deciphering your funnel analytics – the stats you need to know when something IS or ISN’T working, and what to do about it.
Just like you monitor gas mileage in your car or returns from investments, your funnels need to be tracked and analyzed to keep them performing optimally.
11. Online Marketing Optimization
Unlike other programs that only take you as far as launching your online campaign, LeadCraft dives into the optimization of both the front-end and back-end of the campaign, as well as your ability to turn leads into customers.
This is SUPER important to the success of your marketing funnel, which is why you’ll learn how to:
Optimize the front-end, back-end and conversion of your marketing funnel so you can increase its effectiveness and reduce your costs per conversion.
Optimize your front-end, online paid advertising, and landing pages of your marketing campaign to ensure it’s working as well as possible.
Anyone can show you how to launch a campaign. But only LeadCraft shows you exactly what to do to keep your marketing funnel finely tuned and maximize your lead generation.
Finally, once your online marketing funnels are up and running, it’s time to get back to running your business
12. Scaling and Delagation
With lead generation covered, you’ll discover you’ve got more freedom to focus on other things, and the ability to delegate your Online Marketing to others. Heck, you’ll probably even want to explore just how much you can escalate your marketing and your business.
The program wraps up with a grand finale that will help you understand:
Exactly how to enhance your marketing to produce as much growth in your business as you desire, with little effort
How to outsource your online marketing to agencies, contractors or those that are on your team – stress-free, and without a hitch
My goal for you is to help you create effortless and easily duplicated lead generation strategies giving you the freedom needed to do what you do bestand ignite your profits.
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